CAUSES | Yuriy Timen: Growth & Marketing Advisor

Media

Interviews & Podcasts 🎤

Amplitude AMA with Yuriy Timen: Lessons from Grammarly, AirTable, Canva, and more

After unlocking significant growth, Grammarly boasts over 30 million daily active users. I went on to advise over 30 companies, including AirTable, Otter.ai, and Canva. Tune into this honest and tactical session on how I build growth engines.

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Lenny's Podcast: How to Grow a Subscription Business

Lenny Rachitsky is an old friend, and I like to say that I knew him before he blew up 😃. Catching up with him is always a treat, but this time the camera/mic was running and hopefully captured some magic.

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OpenView PLG Session: Build To Meet Users Where They Work

You used to go to software when you needed to do a specific task. Software was a destination that had to be sought out. Now software lives in your context; it lives wherever you live rather than being a destination.

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Avoiding Pitfalls of Fractional Executive

I stepped away from full-time operating roles almost 3 years ago for what I thought was a quick breather. Instead, I discovered an entire universe of work configurations outside of traditional full-time employment.

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An experimental culture is the best moat you can have

I recently sat down with Enzo Avigo of June.so to talk about my journey as an advisor, share my 🔮 prediction for AI's impact on growth, as well as to drop a 🌶 hot take on the most defensible moat. Listen in - that last one may surprise you!

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ProducTea with Leah: Yuriy Timen, Ex-Growth Grammarly, Advisor Airtable, Canva etc.

We laughed, we cursed, we got vulnerable, and then we laughed some more. Oh, and yeah, we also did some light barber shop growth gossip.

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Prefer to just listen and not watch? Take me on the road with the below playlist.

Write-Ups 🧑🏼‍💻

3 Ways To Revamp Your Onboarding To Maximize Revenue

The first two experiments came from Yuriy and his team at Grammarly. We were fortunate to talk to Yuriy who led growth at Grammarly and shared insightful experiments.

Episode 19: Interview with Yuriy Timen

In the latest episode of the June Podcast, June CEO Enzo Avigo invited Yuriy Timen, a renowned growth advisor at companies such as Canva, Airtable, Otter.ai, Hims & Hers, Krisp, Jumbo, and Varo Bank, to discuss the future of moats, the impact of AI on marketing, and how the landscape of product development is evolving.

Episode 19: Interview with Yuriy Timen

We discuss how Grammarly has grown from a small paid for product used by students to a widely available web app used by 10 million people.

A Mobile Retrospective On Our First Year

We’ve recently brought our product to mobile in a unique and effective way, but it wasn’t without our fair share of trials and tribulations. Come learn about what we’ve done well, our biggest mistakes, and our most robust learnings.

How to Win in Consumer Subscription

The most common thread across every company was an obsession with efficiency—staying small, keeping costs down, and getting profitable. They all stayed lean until they found strong product-market fit and, in many cases, far beyond that.

The Rise of Fractional Executives

Fractional Executives are having a moment – and for good reason. On the heels of the pandemic, we’ve seen a number of flexible work arrangements emerge: remote companies, part-time tech, and more freelance consulting than usual.

Sequential Advertising and Quality Content

Using a sequential advertising to create a narrative throughout your customer journey is another way to incorporate advertising personalization throughout your marketing funnel.

Career levels presentation at Grammarly

This is the first time that we started introducing structured career ladders at the company. I was leading the marketing and growth orgs, which makes us the second biggest org in the company after engineering. We felt the absence of career ladders the strongest on our team.

YouTube testing plan at CPG subscription company

We believe YouTube has the potential to be a top 1-2 direct-response acquisition channel for XXXX, pacing at low-to-mid 6 figures in monthly spend and driving 10k+ purchases/month.

Positioning and messaging framework at AI Creator Tool

In my experience, having centralized positioning and messaging is essential to ensure consistent communication about the product, its value props, and the pain points it's solving.

Advising engagement brief

The best way I've found to use this time is to keep meeting time at ~2 hours/week max, both for recurring and ad-hoc combined, and leave ~6 hours for any focus and/or async work. The first month or so will be more meeting-heavy, as I’ll be doing my rounds to meet the appropriate folks and establish rapport.

12-month user acquisition strategy & roadmap at AI Photo App

Armed with the insights from the above research, we’ll want to create a Positioning & Messaging doc that will inform creative strategy, website and marketing collateral, and a series of advertising hooks we’ll want to test in market.

YURIY TIMEN | Growth and Marketing Advisor

Media

Interviews & Podcasts 🎤

Prefer to just listen and not watch? Take me on the road with the below playlist.

Write-Ups 🧑🏼‍💻

Reforge Artifacts 💡