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Interviews & Podcasts 🎤

Prefer to just listen and not watch? Take me on the road with the below playlist.

Write-Ups 🧑🏼‍💻

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Episode 19: Interview with Yuriy Timen

In the latest episode of the June Podcast, June CEO Enzo Avigo invited Yuriy Timen, a renowned growth advisor at companies such as Canva, Airtable,, Hims & Hers, Krisp, Jumbo, and Varo Bank, to discuss the future of moats, the impact of AI on marketing, and how the landscape of product development is evolving.

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Episode 19: Interview with Yuriy Timen

We discuss how Grammarly has grown from a small paid for product used by students to a widely available web app used by 10 million people.

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A Mobile Retrospective On Our First Year

We’ve recently brought our product to mobile in a unique and effective way, but it wasn’t without our fair share of trials and tribulations. Come learn about what we’ve done well, our biggest mistakes, and our most robust learnings.


How to Win in Consumer Subscription

The most common thread across every company was an obsession with efficiency—staying small, keeping costs down, and getting profitable. They all stayed lean until they found strong product-market fit and, in many cases, far beyond that.

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The Rise of Fractional Executives

Fractional Executives are having a moment – and for good reason. On the heels of the pandemic, we’ve seen a number of flexible work arrangements emerge: remote companies, part-time tech, and more freelance consulting than usual.


Sequential Advertising and Quality Content

Using a sequential advertising to create a narrative throughout your customer journey is another way to incorporate advertising personalization throughout your marketing funnel.

Reforge Artifacts 💡 


Career levels presentation at Grammarly

This is the first time that we started introducing structured career ladders at the company. I was leading the marketing and growth orgs, which makes us the second biggest org in the company after engineering. We felt the absence of career ladders the strongest on our team.


YouTube testing plan at CPG subscription company

We believe YouTube has the potential to be a top 1-2 direct-response acquisition channel for XXXX, pacing at low-to-mid 6 figures in monthly spend and driving 10k+ purchases/month.


Positioning and messaging framework at AI Creator Tool

In my experience, having centralized positioning and messaging is essential to ensure consistent communication about the product, its value props, and the pain points it's solving.


Advising engagement brief

The best way I've found to use this time is to keep meeting time at ~2 hours/week max, both for recurring and ad-hoc combined, and leave ~6 hours for any focus and/or async work. The first month or so will be more meeting-heavy, as I’ll be doing my rounds to meet the appropriate folks and establish rapport.


12-month user acquisition strategy & roadmap at AI Photo App

Armed with the insights from the above research, we’ll want to create a Positioning & Messaging doc that will inform creative strategy, website and marketing collateral, and a series of advertising hooks we’ll want to test in market.

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